Are news stories really advertising in disguise?

No. We always identify our promotional arrangements, and we don't post undisclosed paid stories. 
If we think you'll be interested in a particular story about a Mac or iOS app, or a commercial product, site, or service, then we'll post it. But we've never posted ads that masquerade as stories, and we never will.
Most routine product reports are on the blog sites. You can choose whether to follow all stories or just those on the Front Page by clicking the tabs of interest or by using the appropriate RSS feed or Twitter feed.
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