Introduction
Steve Jobs wasn't known for philanthropy. Some wondered if he made anonymous donations to charity, some criticized him for his lack of public giving, while others defended him. Jobs reportedly told his biographer Walter Isaacson that he could do more to change the world for the better by making great products, not by donating directly to charitable causes. Nevertheless, under his watch Apple's charitable efforts included participation in the (PRODUCT)RED group working to eliminate HIV/AIDS in Africa and support for disaster relief efforts of the Red Cross.
Since Tim Cook became CEO in August 2011, Apple has continued or stepped up its support for charities and beneficial initiatives.
Article List
2001
2004
- iTunes charity work reaches out (December)
2006
- RED iPod Nano Released (October)
2007
- Updated iPod shuffle Released: (PRODUCT)RED iPod shuffle (September)
2008
- Apple Announces Pink iPod nano: (PRODUCT)RED iPod nano (January)
2010
- iTunes Store Facilitating Red Cross Donations for Haitian Earthquake Relief (January)
- Apple's 2010 Fall Media Event: (PRODUCT)RED iPod nano (September)
2011
- Stanford Hospital Announces Unprecedented Support from Silicon Valley Companies (February)
- Apple Accepting Red Cross Donations on iTunes for Japanese Relief Efforts (March)
- Apple Delays iPad 2 Launch in Japan Following Earthquake and Tsunami (March)
- Steve Jobs Offers Support to Apple Employees Affected by Earthquake (March)
- Apple Institutes New Charitable Matching Program for Employees (September)
- Apple and Employees Give $2.6 Million to Charity Through Donation Matching Program (November)
- Apple Recognizes World AIDS Day Online and In-Store (December)
2012
- Part-Time Apple Employees Now Eligible to Participate in Charitable Matching Program (January)
- Apple's Town Hall Meeting Emphasized Corporate Philanthropy (February)
- Apple Releases (PRODUCT) RED Bumper for iPhone 4S/4 (August)
- Apple's iPhone 5 Media Event: new (PRODUCT)RED iPod models (September)
- iTunes Store Now Accepting Donations for Superstorm Sandy Relief (October)
- Apple Donates $2.5 Million to American Red Cross for Hurricane Sandy Relief (November)
- Apple and Starbucks Partner for (Product) Red Gift Cards (November)
- Apple Again Recognizes World AIDS Day Online and In-Store (November)
2013
- Name Your Own Price Mac Bundle Offers 10 Apps With 10% Going to Charity (April)
- Apple Donates $8 Million to Chinese Earthquake Victims (April)
- Tim Cook Offering Coffee Meeting at Apple HQ in Charity Auction (April)
- Tim Cook Coffee Meeting Charity Auction Hits $100,000 (April)
- Charity Auction Bids for Coffee With Tim Cook Pass $500,000 (April)
- Tim Cook Coffee Auction Closes Tomorrow, Current High Bid at $605,000 (May)
- Tim Cook Coffee Auction Ends with $610,000 Bid (May)
- Apple Has Raised $65 Million for (Product) RED Fight Against AIDS (September)
- Jony Ive Creates Solid Gold EarPods for (RED) Sotheby's Charity Auction (September)
- Jony Ive and Designer Marc Newson Create One-of-a-Kind '(RED) Desk' for Charity (October)
- Jony Ive Partners With Leica for One-of-a-Kind Charity Camera (October)
- Jony Ive Designs One-of-a-Kind Red Mac Pro for Product (RED) Charity Auction (October)
- Apple Once Again Recognizes World AIDS Day In-Store and Online (November)
- iTunes Store Now Accepting Donations for Philippine Typhoon Relief (November)
- One-of-a-Kind Products Designed by Jony Ive and Designer Marc Newson Sold Off at (RED) Auction (November)
2014
- Apple-related support for charity: Bank of America Donating $1 to Product (RED) for Every Free iTunes Download of U2's 'Invisible' (February)
- Apple's (Product) RED Charity Contributions Reach $70 Million (April)
- Tim Cook Auctions Charity Lunch Meeting at Apple HQ (April)
- Apple Donates $500,000 to 'SF Gives' Anti-Poverty Initiative (May)
- Tim Cook Charity Lunch Auction Ends, Earning $330,001 for RFK Center (May)
- Jony Ive and Bono to Appear at Cannes Lions Festival to Discuss (RED) Partnership (June)
- Apple, Other Tech Companies Give $2 Million Each to Cover Taxpayer Costs of Super Bowl 50 (June)
- Bono Recounts Fight With Steve Jobs Over (Product) RED Branding, Urges Apple to Do More (June)
- (Product) RED Thanks Apple for Contributions Totaling $75 Million, Explains Recent Comments From Bono (June)
- Eddy Cue Auctions Lunch and a MacBook Air to Benefit Basketball Foundation (July)
- Apple Makes $1.6 Million Donation to Support Chinese Earthquake Relief Efforts (August)
- Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS (August)
- Apple Expands Employee Benefit Programs in Health and Wellness, Education, and Philanthropy (October)
- iTunes Store Now Accepting Donations for City of Hope Medical Center (October)
- Apple Announces World AIDS Day 2014 Campaign for (Product) RED Featuring 'Apps for (RED)' Section in App Store (November)
- Apple Details Special (RED) Shopping Day Gift Card Amounts for Black Friday (November)
- Apple Stores Once Again Coloring Logos Red in Recognition of World AIDS Day (December)
- Apple's (Product) RED Holiday Campaign Raised $20 Million to Fight AIDS (December)
2015
- Apple Launches 'Global Volunteer Program' to Encourage Employees to Volunteer in Local Communities (March)
- Apple Donates Over $50 Million to Increase Diversity in the Tech Industry (March)
- Apple Now Awarding Up to 350 WWDC Scholarships for Students (April)
- Tim Cook Auctions Apple HQ Lunch Meeting, VIP Passes to Apple Keynote for Charity (April)
- Apple Watch With Custom Red Sport Band, Folding UK Plug Spotted in New Photos (April)
- iTunes Store Facilitating Donations to Support Nepal Earthquake Relief Efforts (April)
- Tim Cook Charity Lunch Auction Ends, Earns $200,000 for RFK Center (May)
- Apple to Release (PRODUCT)RED Sport Band for Apple Watch (September)
- Apple Accepting Red Cross Donations Through iTunes to Support Migration Crisis (September)
- Apple Partners With Imagine Dragons and One4 Project to Aid in Refugee Relief Efforts (October)
- Apple Sponsoring 2016 'Fashion in an Age of Technology' Met Gala (October)
- Apple Releases (PRODUCT)RED Leather Cases for iPhone 6s and 6s Plus (November)
- Apple Teams Up With Supercell for 2015 World AIDS Day Campaign (November)
- Apple Honors World AIDS Day for the Fifth Year With Red Store Logos (December)
2016
- Apple Launches 'Apps for Earth' Promotion in Support of World Wildlife Fund (April)
- Jony Ive Designed a One-of-a-Kind Yellow iPad Pro for Charity (April)
- iTunes Store Accepting Donations to Support Earthquake Relief in Japan and Ecuador (April)
- Apple CEO Tim Cook Auctions Apple HQ Charity Lunch for Fourth Year in a Row (April)
- Tim Cook's Charity Lunch Auction Raises More Than $500,000 for RFK Center (May)
- Apple Accepting Red Cross Donations for Alberta Fires Relief (May)
- Apple Donates $1 Million to Help China's Flood Relief Efforts (July)
- Apple to Add Organ Donor Registration Option to Health App in iOS 10 (July)
- Apple Executive Bozoma Saint John Auctioning 'Power Lunch' to Raise Estimated $10,000 for Charity (July)
- Apple Accepting Donations for Louisiana Flood Relief (August)
- Apple Promotes New Charitable Song #WHERESTHELOVE by Black Eyed Peas (September)
- Apple Accepting Donations for Hurricane Matthew Disaster Relief (October)
- Apple Debuts (PRODUCT)RED Solo3 Wireless Headphones and Beats Pill+ Speaker (November )
- Nonprofit Organizations Now Able to Accept Apple Pay Donations (November)
- Apple to Donate Up to $1 Million to (RED), Outs New (PRODUCT)RED Gear in Honor of World AIDS Day (November)
- Tim Cook Discusses World AIDS Day, PRODUCT(RED), and Apple's Values in New Interview (November)
- Apple Retail Stores Sporting Red Logos for World AIDS Day (December)
2017
- Apple Pay Rolls Out Support for Charity Donations in the United Kingdom (March)
- Apple Unveils Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus (March)
- Apple Drops iPhone 7 (PRODUCT)RED Branding in China (March)
- Tim Cook Confirms Apple Will Make Global Fund Donations From Sales of Red iPhone 7 in China (March)
- Apple CEO Tim Cook Auctions Charity Lunch at Apple Park (May)
- Charitybuzz Auctions Another Lunch With Eddy Cue at Apple's New Headquarters (July)
- Apple Accepting Red Cross Donations to Aid British Columbia Wildfire Relief Efforts (August)
- Apple Accepting Donations for Hurricane Harvey Relief Efforts (August)
- Tim Cook Says Apple Has Raised Over $3 Million for Hurricane Harvey Relief Efforts (August)
- Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models (September)
- Apple Donating $1 Million to Fire Relief Efforts in Northern California (October)
- Apple Supports World AIDS Day: Red Store Logos, Apple Pay Donations, and App Store Stories (November)
- Apple to Donate $1 Million Towards Southern California Wildfire Recovery Efforts (December)
2018
- (PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available to Order (April)
- iPhone X Gets (RED) Leather Folio, But No Rumored Red or Gold Finish, While AirPower Wait Continues (April)
- Apple Introduces (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus, Available to Order April 10 (April)
- Apple Shares (RED) iPhone 8 Ad on YouTube (April)
- (PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available for In-Store Pickup at Apple Retail Stores (April)
- Hands-On With the New (PRODUCT)RED iPhone 8 Plus and iPhone X Leather Folio (April)
- Apple Debuts New iPhone Recycling Robot Daisy and GiveBack Trade-In Program (donations to Conservation International, April)
- Apple Retail Store Logos Gain Green Leaves in Celebration of Earth Day (donations to Conservation International, April)
- Apple Accepting Red Cross Donations for California Fire Relief (August)
- Apple Accepting Mercy Corps Donations to Help People Affected by Flooding in Kerala, India (August)
- Tim Cook Donates Almost $5M Worth of Apple Shares to Charity (August)
- Apple Donating $1 Million to American Red Cross as Hurricane Florence Makes Landfall in North Carolina (September)
- Apple Donates $1 Million to Earthquake and Tsunami Relief Efforts in Indonesia (October)
- Apple to Donate to Southern and Northern California Fire Relief Efforts (November)
- Apple Watch Gains New (PRODUCT)RED Sport Loop (November)
- Apple's New iPhone XR Has Been the Most Popular and Best Selling iPhone Since October Launch (Apple promotion of World AIDS Day) (November)
- Apple Has Raised $200 Million Through (PRODUCT)RED Sales to Fight AIDS (November)
2019
- Apple's Giving Program Has Raised More Than $365 Million for Non-Profits Around the World (January)
- Red iPhone XS and XS Max Rumored to Launch in China This Month, Again Dropping PRODUCT(RED) Branding (February)
- Apple Donating to Notre Dame Rebuilding Efforts in Paris After Historic Cathedral Damaged in Fire (April)
- Apple Donating $10 to National Park Foundation for Every Apple Store Apple Pay Purchase From August 17 to 25 (August)
- Apple Partners With Conservation International to Restore Grasslands and Forests in Kenya (September)
- Apple Offers Disaster Relief Program for Apple Card Holders (October)
- Apple Commits $2.5 Billion to Fight California Housing Crisis (November)
- Apple CFO Luca Maestri Auctions Lunch and Apple HQ Tour for Charity (November)
- Apple Donating $1 to (RED) for Every Apple Store Purchase Made With Apple Pay Ahead of World AIDS Day (November)
- Apple to Donate Money to Support Fire Relief Efforts in Australia (December)
- Apple Watch Series 5 in (PRODUCT)RED Could Launch in 2020 (December)
2020
- Apple Accepting Donations to Help Australian Bushfire Relief Efforts (January)
- Apple and Apple Employees Donated $100 Million to Various Charitable Causes in 2019 (January)
- Apple Limiting Employee Travel to China Amid Coronavirus Outbreak, Working to Avoid Supply Shortages (January)
- Apple on COVID-19 Coronavirus: Donations, Store Closings, WWDC and More (March)
- Apple Card Assistance Program Will Allow Customers to Skip March Payment Without Interest Due to Coronavirus (March)
- Apple Pledges Substantial Donation With Medical Supplies to Italy's First Responders and Medical Personnel (March)
- Apple Donating Millions of Masks to Healthcare Professionals in U.S. and Europe (March)
- Apple Helps Source Over 10 Million N95 Masks for Healthcare Providers in the U.S. (March)
- Apple's Pandemic Recovery Donation to China More Than Doubles to $7 Million (April)
- Apple Partners With Laurene Powell Jobs, Leonardo DiCaprio, and Others to Launch America's Food Fund (April)
- Apple Donating Over 20 Million Masks to Healthcare Professionals, Producing Face Shields With Suppliers (April)
- Apple Donates $10 Million to 'One World: Together At Home' Special to Support WHO's COVID-19 Solidarity Response Fund (April)
- Apple Shares Assembly and Use Instructions for New Face Shields, Shipping 1 Million Per Week to Medical Workers (April)
- Apple Music Launches $50 Million Advance Royalty Fund to Make Sure Independent Labels Can Pay Artists (April)
- Apple Redirecting 100% of Eligible Proceeds From (PRODUCT)RED Purchases to COVID-19 Response Fund Through September (April)
- Apple CEO Tim Cook Appears on 'Big Night In' Fundraiser in UK (April)
- Apple Has Shipped 7.5 Million Face Shields to Healthcare Workers Worldwide (April)
- Apple Awards $10 Million to COVID-19 Testing Kit Maker From Advanced Manufacturing Fund (May)
- Tim Cook Addresses George Floyd's Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S. Stores (May)
- Apple CEO Tim Cook on George Floyd's Death: We Must Aim Far Higher Than a 'Normal' Future (June)
- Apple CEO Tim Cook Announces $100 Million Racial Equity and Justice Initiative Led by Lisa Jackson (June)
- Apple Pledges More Than $400 Million Towards Affordable Housing Initiatives in California This Year (July)
- Apple Donates Proceeds From John Lewis Documentary to Museums Honoring His Legacy (July)
- Apple Donating to Wildfire Relief Efforts in California (August)
- Apple to Donate $10 to National Park Foundation for Each Purchase Made With Apple Pay at Apple Stores Through August 30 (August)
- Apple CEO Tim Cook Donates $5 Million in Stock to Charity (August)
- Apple Donating Additional Funds to Firefighting Efforts on the West Coast (September)
- Apple Watch PRODUCT(RED) Solo Loop and Braided Solo Loop Bands Now Available (October)
- Apple Donating 2,500 Devices to Boys and Girls Clubs Across the U.S. (November)
- Apple Highlights PPE Donations to Zambia in Fight Against COVID-19 and HIV (December)
- Apple Expands Partnership With (RED) to Combat HIV/AIDS and COVID-19 (December)
- Apple Says Employee Giving Program Has Raised Nearly $600 Million Since 2011 (December)
- Apple Watch Series 5 in (PRODUCT)RED Could Launch in 2020 (December)
2021
- Apple Launches New Nationwide Racial Equity and Justice Initiative Projects (January)
- Apple Donating to Texas Relief Efforts (February)
- Apple Teams Up With Encircle to Develop New Community Resource Centers for LGBTQ+ Youth (February)
- Apple Celebrates Earth Day by Donating $1 for Every Apple Store Purchase Made With Apple Pay (April)
- Deals: 40mm GPS Apple Watch Series 6 in Red Discounted to $329 ($70 Off) (May)
- Apple Awarding $5 Million 'Innovation Grants' to Four Historically Black Colleges and Universities (June)
- Apple Extends Partnership With (RED) to Combat COVID-19 Until December 30 (June)
- Apple Has Deployed More Than $1 Billion Towards Affordable Housing Initiatives in California (July)
- Apple Donating to Flood Relief Efforts Across Germany, Belgium and The Netherlands (July)
- Apple Store Purchases Made With Apple Pay in U.S. Will Support the National Park Foundation This Week (August)
- Apple Celebrates National Parks With Apple Pay Donations, Apple Watch Challenge, and Park-Related Content (August)
- Apple to Donate to Hurricane Ida Relief and Recovery Efforts (August)
- Apple Commits Extra $30 Million to Racial Equity and Justice Initiative (August)
- Apple Announces 10 New 'Power for Impact' Projects to Tackle Climate Change (October)
- Apple Supports World AIDS Day With Red Logo at Stores and Apple Pay Promotion (November)
- Apple Makes Six (RED) Apple Watch Faces Available to Download and More for World AIDS Day (December)
- Apple Partners With Boys & Girls Clubs to Provide Tens of Thousands of Kids With Opportunity to Learn How to Code (December)
- Apple Employees Have Donated $725 Million to Various Causes Over the Last 10 Years (December)
2022
- (RED) Celebrates 15 Years of Partnership With Apple (January)
- Apple Making It Easier For Customers to Donate to Those in Need in Ukraine (March)
- Apple Celebrating Earth Day With $1 Donation for Every Apple Store Purchase Made With Apple Pay (April)
- Apple Celebrates U.S. National Parks With Apple Pay Donations, Apple Watch Challenge, and More (August)
- Apple Highlights Partnership With (RED) For World AIDS Day (December)
2023
- Apple Investing Another $200 Million in High Tech Carbon Removal Efforts (April)
- Apple Store Purchases Made With Apple Pay Support (RED) Through Next Week (November)
- Apple Highlights Partnership With (RED) For World AIDS Day (December)
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